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Inspiring Logo Gives Wings to Montréal Pride in 2017

Montréal, November 21, 2016 — Montréal Pride launches its new logo and new visual identity for the first edition of the nation-wide Canada Pride Montréal 2017 celebration.

The new logo pays homage to our city: the heart shape represents the ‘’Love is love’’ concept that has become widespread around the world. This new signature, which also highlights the #FierteMTL hash tag, was created by the Québec born BZOING agency, sets the welcoming tone for the upcoming national event that will be held from August 10 to 20, 2017 — a year that will mark the celebrations of Montréal’s 375th and of Canada’s 150th anniversaries.

The advertising campaign for the 2017 edition will feature Montréal’s iconic landmarks, such as the winged monument to George-Étienne Cartier, which sits at the base of Mount-Royal, with its outstretched wings donning the colours of the Rainbow flag. The spread wings symbolize hope, the protection and the openness towards the LGBTQ communities both here and around the world. The inscription on the stone monument quotes the memorable words spoken by Sir George-Étienne Cartier in 1867: ‘’Canada must be a country of freedom and all freedoms must be protected by the law.’’

We invite you to ‘’Like’’ our new logo on social media and click here to discover our new look.

About Montréal Pride

Founded in 2007 at the initiative of Montréal’s LGBTQ communities, Montréal Pride is now the largest LGBTQ gathering in the francophone world. Montréal Pride is a community event dedicated to defending LGBTQ rights, promoting our cultural wealth and celebrating our social and legal advances. In 2017, a special edition named Canada Pride Montréal 2017 will span over the course of 11 days and will offer more than 150 activities and events, with something for everyone.

Active all year-round, the organization’s primary mission is to support and promote local LGBTQ communities while serving as a beacon of hope for people around the world living in LGBTQ-hostile areas. Each year, the festival attracts hundreds of thousands of local and international visitors.

Additional information is available on the the Montréal Pride website. Follow us on Facebook  and Twitter (@fierteMTLpride).


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Louis-André Bertrand
Director of Communications
Montréal Pride
[email protected]
Telephone: 514 903-6193 ext. 3523

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