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Press Release


This Year’s Parade Under the Art Direction: “3011: ODYSSEY OF THE FUTURE”

5th Edition of Montréal Pride Celebrations
From August 9 to 14, 2011

Montréal, May 16, 2011 — The 2011 Montréal Pride Celebrations will be held from Tuesday, August 9, to Sunday, August 14, and this 5th edition of the much-anticipated annual event promises to be even more exciting and colourful than ever. Already, many partners have already confirmed their support for this activity, which serves as a rallying point for the LGBT (lesbian, gay, bisexual, transgender and friends) community.

For a second year, the general theme for the event will be “Share the Pride”. The organizers adopted this theme to underscore the fact that, despite the social advances made in Québec and in Canada, many LGBTA communities around the world continue see their rights violated on a daily basis. To “Share the Pride” is to show solidarity with these communities and to support the advancement of human rights around the world. It is within this context that Ms. Alice Nkom, Cameroonian lawyer and activist for LGBT rights, has agreed to be the 2011 Grand Marshal.

The Pride Parade, the highlight of the week’s festivities and community activities, will take place under the artistic direction of “3011: Odyssey of the Future”. This theme is sure to inspire creativity, challenging participants to envision how humanity will look in a not-too-distant future: how far will the recognition of LGBT rights have advanced in five years — or five centuries? Is it possible that, once social and legal equality is a fact of life and no longer a constant battle, these parades will disappear? Participants are invited to give their imaginations free rein and bring us aboard their spaceships, their interstellar chariots or their dreams of a better world.

The parade will once again be held in the heart of downtown Montréal on René-Lévesque West, starting at Guy and continuing east to Sanguinet. The parade is sure to attract thousands of spectators and the 2.35-kilometre route is easily accessible by public transportation. In 2010, more than 140,000 spectators lined the streets to enjoy the parade. The parade will end at parc Émilie Gamelin, where the celebrations will wrap up with an outdoor mega T-Dance.

Community Day, which is always at the heart of Montréal Pride Celebrations, will be held again this year along Sainte-Catherine Street between Papineau and Berri on Saturday, August 13. A full roster of activities and shows, which will be announced in the coming weeks, will be held at parc Émilie-Gamelin during the 4-day event.

Jasmin Roy will return as spokesperson for this 5th edition of the Pride Celebrations and he expects the festivities to top the success enjoyed in 2010, when the Pride Celebrations saw a record attendance of 267,000 people.

Montréal Pride Celebrations would like to thank its partners and underscore the important role they play in making the Pride in Montréal possible: TD Canada Trust, the official Presenter of the event, Tourisme Montréal, the City of Montréal, the Borough of Ville-Marie, the SDC du Village, Trojan, Priape, OutTV, VIA Rail Canada, Eska Water, Mojo and the Delta Centre-ville and Lord Berri Hotels (list as of May 2, 2011).

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Alain Labonté, Public Relations
Alain Labonté Communications
[email protected]
Telephone: (514) 514 523-9922 | Cell. (514) 815-2128

Éric Pineault, President
[email protected]
Telephone: (514) 903-6193 ext. 27 | Cell. (514) 616-7170

Amélie Picher
TD Bank Financial Group
[email protected]
Telephone: (514) 850-2864 | Cell. (514) 467-0983

About the Montréal Pride Celebrations
Célébrations LGBTA Montréal was formed by the LGBT community, following the Divers/Cité decision, in May 2007, to cease the organization of the Pride Parade and Community Day. Célébrations LGBTA Montréal (Lesbians, Gays, Bisexuals, Transgenders and their Allies) is a non-profit organization created in June 2007 that proudly organizes the Community Day and the Montréal gay and lesbian Pride Parade.

TD Community Giving
The year 2010 marks the 150th anniversary of TD Bank Financial Group in Québec. TDBFG has built on a long tradition of quality client service and community involvement that dates back to the opening of the first branch of the Bank of Toronto in Québec in 1860. Today, TDBFG’s Québec presence includes over 4,000 employees and 125 offices and points of service, as well as significant investments in community programs. TD invests in communities to make a positive impact where it does business and where its customers, clients and employees live and work. In Canada, TD’s community giving priorities are: education and financial literacy; creating opportunities for young people to help them fulfill their potential; and protecting and enhancing the environment. TD aims to build a more prosperous and inclusive future by engaging employees, customers, clients and partners to make a difference together by working with diverse communities and communities in need. In 2009, TD donated $37 million to more than 2,500 organizations across Canada. For more information, visit www.td.com/corporateresponsibility.

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